Loyalty Management System

Basiq360 Loyalty Management Software is a powerful combination of all platforms which are designed to help businesses engage and reward their channel partners—dealers, distributors, retailers, and influencers—through a seamless, automated loyalty ecosystem. From a centralized dashboard, you can manage influencer profiles, configure diverse reward types, and monitor scheme performance in real time.The key features includes QR code-based tracking for effortless point collection, flexible payout options such as Paytm and UPI transfers, and engaging in-app experiences that foster deeper partner loyalty and advocacy. By simplifying loyalty operations and providing actionable insights, Basiq360 drives measurable business growth and enriches partner engagement.

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Our Valued Customers

Empowering leading enterprises across diverse industries

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Why Your Business Needs a
Loyalty Management System Today

In today’s competitive market, acquiring channel partners is only the first major step. The true challenge lies in retaining and motivating them to drive repeat sales and sustained loyalty. Businesses often face issues such as high retailer churn, disengaged partners, and inefficient manual incentive systems that dilute marketing ROI. Without a structured loyalty program, your brand risks of becoming just another option rather than a preferred partner.

Basiq360 addresses these challenges and concerns by transforming the partner engagement through personalized incentives, gamified experiences, and real-time reward tracking. This will not only increase partnerretention and lifetime value but also turns your most loyal influencers into brand advocates, amplifying your reach and impact.

Key Features of Basiq360 Loyalty Management Software

Learn about the Basiq360 advantage

QR Code-Based Points System

Enables quick, scan-based point earning and redemption, including for non-QR-coded inventory, ensuring a frictionless experience forchannel partners.

Flexible Reward Schemes

Customize bonus schemes by time, product, geography, or referral activity to align rewards with business goals.

Diverse Redemption Options

Partner scan redeem points via Paytm wallet, UPI transfers, or physical gifts, with dynamic point values linked to sales performance.

Tiered and Gamified Programs

Build sophisticated tiered loyalty structures and engage partners with gamification elements like badges and interactive games to boost motivation.

Engagement-Based Rewards

Incentivize non-transactional behaviors such as survey participation, content consumption, and app interaction to deepen engagement.

Real-Time Analytics & Reporting

Access detailed reports on scheme performance, partner activity, and redemption patterns to optimize your loyalty strategy continuously.

White-Label Mobile Apps

Deploy branded apps for your channel partners, ensuring loyalty programs are mobile-first and accessible anytime, anywhere.

Benefits

Benefitsof Using Basiq360 for Loyalty Program Management

Benefits of Using Basiq360 for Loyalty Program Management

Discover the powerful advantages of using Basiq360 to manage, automate, and scale your loyalty programs with ease.

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Increase Partner Retention
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Boost Sales and ROI
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Streamline Operations
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Enhance Partner Engagement
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Data-Driven Decisions

Types of Loyalty Programs

Types of Loyalty Programs You Can Create with Basiq360

Points-Based Programs

Earn and redeem points for purchases, QR code scans, and app engagement with flexible point configurations.

Tiered Programs

Segment partners into tiers with custom bonus criteria and exclusive rewards based on performance.

Gamified Programs

Add badges, interactive games like "Spin and Win," and other fun elements to increase partner motivation.

Referral Programs

Incentivize partners to bring new customers or partners, rewarding both referrer and referee.

Engagement & Activity-Based

Reward non-purchase behaviors such as surveys, tutorials, and consistent app usage to foster deeper loyalty.

Customizable Loyalty Solutions for Your Industry

Industry-Specific Loyalty Management Solutions by Basiq360


Basiq360 delivers customizable loyalty management software tailored to meet the unique needs of a wide range of industry segments, including:

  • Manufacturing: Streamline distributor and dealer loyalty programs to boost repeat orders and channel partner engagement.
  • Fast-Moving Consumer Goods (FMCG): Drive retailer loyalty and incentivize sales teams with points-based and tiered reward schemes.
  • Electrical & Electronics: Manage complex incentive programs for dealers and service partners with real-time tracking and gamification.
  • Consumer Goods: Enhance brand advocacy and customer retention through personalized rewards and referral programs.
  • Automotive: Reward dealers, service centers, and fleet partners with tailored loyalty initiatives that increase sales and service visits.
  • Telecommunications: Motivate channel partners and influencers with flexible rewards and engagement-based incentives.

Our flexible loyalty platform empowers businesses across these sectors todesign, implement, and optimize loyalty programs that drive channelpartner engagement, improve customer retention, and maximize returnon investment. With Basiq360, you can build stronger relationshipswith your channel partners, distributors, retailers, and endcustomers—fueling sustainable business growth.

Integration Capabilities

Basiq360 seamlessly integrates with CRM, POS, and e-commerce platforms to unify your sales, marketing, and loyalty operations for a holistic business approach.

This enhanced content highlights the Basiq360’s comprehensive loyalty management capabilities, benefits, and ease of use, positioning it as a strategic tool for businesses to drive partner engagement and salesgrowth effectively.

How to Set Up Your Loyalty Program in Weeks

  • Define Your Program Strategy: Set goals, select program type, and configure point values and redemption rules.
  • Integrate Products and Users: Map products to points, onboard influencers, and assign administrative roles.
  • Customize Rewards and Engagement: Design rewards, set eligibility, and activate gamification and referral features.
  • Configure Communications and Operations: Set up notifications, support channels, and admin permissions.
  • Test and Launch: Validate the user experience, go live, and monitor performance to optimize continuously.
  • Telecommunications: Motivate channel partners and influencers with flexible rewards and engagement-based incentives.

Mobile-First Loyalty Programs with QR Code Integration

With Basiq360’s mobile-first design, channel partners can easily scan product QR codes via the branded app to instantly earn points credited to their digital wallets. This real-time, automated tracking eliminates manual errors and enhances the user convenience. Manual code entry options ensure no earning opportunity is missed, making the program accessible and aligned with today’s mobile userbehavior.

Analytics & Reports

Basiq360’s analytics dashboard provides actionable insights
through comprehensive concluded reports on:

  • Partner activity and engagement levels
  • Points earned and redeemed by program and partner segment
  • Performance of bonus and referral campaigns
  • Redemption trends and payout statuses
  • ROI and sales uplift attributable to loyalty initiatives

These insights enable businesses to fine-tune loyalty programs, identify high-value partners, and respond quickly to issues, ensuring continuous improvement and maximum impact.

In Their Own Words

Hear what our customers have to say about us

star

Want to write about all things, services are very fast and genuine. All the team members are very humble and kind. Anytime, anywhere, if we got any kind of issue on our dashboard (system), all the team doing support like "one click solution". Overall, feel very good...

Nikhil Chavda

IT Coordinator - Bafit

star

We've been using Basiq360 for our dealer management and CRM needs, and the experience has been excellent. The platform is cloud-based, and packed with features that help streamline order management, sales tracking, and customer network oversight. Integration with accounting software like SAP Business One makes daily operations much smoother. Their support team is responsive and knowledgeable, and the system has helped us improve productivity and decision-making across the board. Highly recommend for any business looking to scale and simplify dealer operations.

Ravi Surelia

IT Head - Kelvin Pipes

star

its been 2 years working with them and we have a great experience!team is super great and they are offering a great support.

Mudit Nanda

Zonal Sales Head - Bonus Locks

star

I had a great experience with Abacus Desk, The service provided by their team is also commendable, professional and helpful, i would definitely recommend Abacus Desk for Excellent Service.

Vikas Sharma

IT Manager - Sirca

star

Abacus Desk offers a wide range of services across Customer Experience (CX), Sales Customer Relationship Management (CRM), Enterprise Software, Martech, and Advertising. Their solutions are tailored to enhance client relationships and streamline business processes, ensuring a seamless customer journey. In the area of Enterprise Software, they deliver robust and scalable applications that support operational efficiency and business growth.

Ravish Ranjan

General Manager – Information Technology

star

We are extremely satisfied with the technical support provided by specially "Mayank Harsh" and his team. Their expertise in DMS is exceptional they are highly knowledgeable, responsive, and consistently willing to assist with any issues we encounter.In addition to their technical capabilities, their professionalism and courteous behaviour have made every interaction seamless and positive. We truly value their dedication and consistent support.

Harrison IT

IT manager

Frequently Asked Questions

Below are answers to some of the most common inquiries about our CRM, its features, and how it can benefit your business.

What is a Loyalty Management System?

A Loyalty Management System is a software platform which helps to create the businesses, manage, and track the customer reward programs. It encourages repeat purchases by offering points, discounts, or other incentives to the company's loyal customers, making it easier to retain and engage them for better output.

Is Loyalty Management software the same as CRM software?

No. Loyalty software rewards the customers to keep them coming back, while CRM software tracks all the customer interactions to help manage relationships and sales for the company. They work together but serve different purposes.

How does Basiq360 differ from other loyalty software?

Basiq360 uses easy QR code scanning for rewards, offers flexible and customizable programs, supports multiple redemption options, and provides real-time analytics—all in one platform. It’s simple, versatile, and designed to boost the partner engagement effectively in the company.

What types of rewards can I offer through Basiq360?

You can offer digital pay outs (like Paytm or UPI), physical gifts, custom bonuses, gamified rewards, and engagement incentives—flexibly tailored to motivate and reward your partners effectively to get engaged in the company.

Can I create different loyalty campaigns for different partner types?

Yes, Basiq360 allows you to create customized loyalty campaigns for different partner types. You can tailor their rewards and rules to suit each group’s needs. This helps keep all partners motivated and engaged effectively.

Is Basiq360 customizable for my brand?

Yes, Basiq360 offers full customization to fit your brand perfectly. You can tailor the features, workflows, and interfaces to match your unique business needs and processes. It also supports branded white-label mobile apps and seamless integration with existing systems like SAP and Salesforce to ensure smooth workflow

Does Basiq360 offer real-time reporting and analytics?

Yes, Basiq360 provides real-time reporting and analytics with intuitive dashboards that track loyalty program performance, partner activity, and redemption patterns. This helps you make quick, data-driven decisions to optimize your loyalty strategy and boost the partners interest effectively.

How secure is the Basiq360 platform?

Basiq360 uses tamper-proof QR codes, strong data encryption, and multi-factor authentication. It operates on ISO-certified, secure cloud servers with real-time threat monitoring. This ensures your data and brand stay fully protected and secured.

What kind of support does Basiq360 provide?

Basiq360 offers fast, professional, and 24/7 support with a knowledgeable team ready to assist you. They provide complete customization, implementation help, and ongoing technical assistance to ensure effective, hassle-free use of their platform. Customers praise their responsive, expert, and friendly service that solves issues quickly.

Can Basiq360 integrate with our existing ERP or CRM system?

Yes, Basiq360 seamlessly integrates with popular ERP and CRM systems like SAP, Salesforce, and Microsoft Dynamics. This ensures the smooth data flow and streamlined operations across your business platforms, boosting efficiency and decision-making.

Who is the ideal user for Basiq360 Loyalty Management?

Basiq360 is ideal for businesses that want to reward and engage their channel partners like dealers, distributors, retailers, and sales influencers. It’s perfect for industries such as manufacturing, FMCG, consumer goods, automotive, and telecom looking to shoot up sales and construct stronger partner relationships through customized loyalty programs.

Sales Force Automation

Boost your sales productivity and revenues with Basiq360’s Sales Force Automation solution. We’ve designed this system to optimize your sales activities and revolutionize how your sales staff and channel partners work to grow your business.

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Our Valued Customers

Empowering leading enterprises across diverse industries

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Powerful Dashboards

Our dashboards are your command center. They provide a comprehensive overview of your business, showcasing popular KPIs and metrics in real-time so that you can track your progress toward your business objectives.

  • The Inquiry Management System : This system collects and organizes data from various sources. It gives your sales team a clear picture of customer inquiries, helping them respond promptly and effectively.
  • Customer Network Management : This tool manages your entire network, including distributors, direct dealers, retailers, and other sales influencers. It offers a detailed look at all the players involved in your sales process, helping you identify opportunities for growth and improvement.

Order Management

Our order management system puts you in the driver’s seat, offering a high degree of control over your sales orders.

  • Primary and Secondary Orders : The system can manage both primary orders (executed by your company) and secondary orders (approved and implemented by distributors using WhatsApp). This dual system ensures smooth operations and efficient execution of sales orders.
  • Attendance Management : Our punch-in and out system, integrated with HRIS via APIs, helps you monitor your sales force’s attendance. It provides reliable data for reporting, enabling you to track and improve productivity.
  • Check-in Module ; This module logs your salespeople’s visits throughout the day. It promotes accountability and offers insights into your team’s field activities, helping you optimize their schedules and routes.

Travel Planning

Our travel planning tool simplifies the logistics of managing a mobile sales team.

  • Leave Management : With a system for leave application and senior managers’ approval, your sales team can balance work demands and personal needs.
  • Visit Planning : Your team can plan visits, organize calendars, and get approval from managers. It streamlines coordination, reduces misunderstandings, and enhances productivity.
  • Follow-Up Reminders : Never miss a lead again. Our tool connects follow-up reminders to the Inquiries and Customer Network modules, ensuring your sales team stays on top of potential opportunities.

Expense Management

Our expense management tool simplifies financial oversight.

  • Announcements : You can share important notifications and updates with your entire team. It fosters transparency and ensures everyone stays informed.
  • Expense Approvals : The tool streamlines the financial approval process for expense requests from salespeople. It prevents overspending and ensures fiscal responsibility.
  • Event Planning : Plan, organize, and manage events with ease. With approval from managers built into the system, you can ensure all events align with company goals and budgets.

Gifts & POP

Our Gifts & Pops tool enhances your marketing and sales strategy.

  • Marketing Material Management : You can manage marketing materials, including POPs and gifts. This feature lets you track your promotional campaigns, measure their effectiveness, and optimize them accordingly.
  • Task Assignment : Assign tasks and track progress, ensuring all duties are completed on time. It keeps your team organized, accountable, and on track to hit their goals.
  • Target Setting : Set specific targets for your sales team, including primary (customer- and segment-wise), secondary, and counter-visit targets. These targets provide clear goals for your team, driving ambition and fostering a competitive spirit. In addition, the ability to track progress towards these targets ensures transparency and accountability, encouraging your team to deliver their best performance.

In Their Own Words

Hear what our customers have to say about us

star

Want to write about all things, services are very fast and genuine. All the team members are very humble and kind. Anytime, anywhere, if we got any kind of issue on our dashboard (system), all the team doing support like "one click solution". Overall, feel very good...

Nikhil Chavda

IT Coordinator - Bafit

star

We've been using Basiq360 for our dealer management and CRM needs, and the experience has been excellent. The platform is cloud-based, and packed with features that help streamline order management, sales tracking, and customer network oversight. Integration with accounting software like SAP Business One makes daily operations much smoother. Their support team is responsive and knowledgeable, and the system has helped us improve productivity and decision-making across the board. Highly recommend for any business looking to scale and simplify dealer operations.

Ravi Surelia

IT Head - Kelvin Pipes

star

its been 2 years working with them and we have a great experience!team is super great and they are offering a great support.

Mudit Nanda

Zonal Sales Head - Bonus Locks

star

I had a great experience with Abacus Desk, The service provided by their team is also commendable, professional and helpful, i would definitely recommend Abacus Desk for Excellent Service.

Vikas Sharma

IT Manager - Sirca

star

Abacus Desk offers a wide range of services across Customer Experience (CX), Sales Customer Relationship Management (CRM), Enterprise Software, Martech, and Advertising. Their solutions are tailored to enhance client relationships and streamline business processes, ensuring a seamless customer journey. In the area of Enterprise Software, they deliver robust and scalable applications that support operational efficiency and business growth.

Ravish Ranjan

General Manager – Information Technology

star

We are extremely satisfied with the technical support provided by specially "Mayank Harsh" and his team. Their expertise in DMS is exceptional they are highly knowledgeable, responsive, and consistently willing to assist with any issues we encounter.In addition to their technical capabilities, their professionalism and courteous behaviour have made every interaction seamless and positive. We truly value their dedication and consistent support.

Harrison IT

IT manager

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