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The Plywood and Laminates industry, a crucial pillar of India’s burgeoning construction and furniture sectors, is set for robust growth. However, the path to progress is paved with operational challenges. Here, we highlight some of these companies’ primary obstacles and demonstrate how Basiq360 offers tailor-made solutions.
As the demand for plywood and laminates grows, companies must manage a multi-tiered distribution network comprising distributors, direct dealers, retailers, and other sales influencers. This intricate network makes tracking sales activities, monitoring performance, and maintaining relationships daunting.
The industry’s growth has led to increasing complexities in order management. Handling primary orders (executed by the company) and secondary orders (approved and implemented by distributors) has become a significant operational hurdle, necessitating efficient sales force management.
The rapid growth and expansion of companies in this sector have amplified inventory management challenges. Accurate tracking of warehouse-to-warehouse and warehouse-to-customer transfers and efficient dispatch processes are vital to prevent stock-outs or overstocking, both of which can severely impact profitability.
With a range of consumer price points and a significant unorganized sector, companies must cater to a wide array of market segments. That makes pricing strategies and market segmentation more complex, requiring strategic planning and execution.
Motivating dealers, distributors, retailers, and other sales influencers to promote and sell more of a company’s products is a persistent challenge. Establishing an efficient and transparent rewards management system is crucial to stimulate sales and growing market share.
Basiq360 offers comprehensive solutions to these industry-specific challenges, helping businesses streamline operations and maximize their growth potential.
Basiq360 provides powerful dashboards, allowing businesses to effectively manage and monitor their complex distribution networks. Its automation features enhance order management, helping companies to handle primary and secondary orders efficiently, thus eliminating operational complexities and facilitating quicker deal closures.
Basiq360’s QR-based automation features revolutionize inventory management by allowing real-time stock tracking across multiple warehouses. Additionally, the platform streamlines the dispatch process, ensuring efficient warehouse-to-customer transfers and preventing stock discrepancies.
With Basiq360, businesses can gain insights into consumer price trends and market segments, formulating effective pricing strategies and targeting the right market segments. This comprehensive market understanding can help companies gain a competitive edge.
Basiq360 offers a Loyalty & Rewards management system that incentivizes dealers, distributors, retailers, and other sales influencers to sell more products. With features like QR-based points, Paytm/UPI transfers, and flexible points redemption, Basiq360 provides the tools to maintain a motivated and high-performing sales network.
“Basiq360’s Product Authentication system has significantly reduced the risk of counterfeit products damaging our brand. The system is secure, and reliable, and has increased consumer trust in our products. It’s a must-have for any business looking to protect its brand and increase consumer trust.”
