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Wire & Cables

The Wire and Cable industry in India is ever-evolving, with challenges as diverse as the opportunities it offers. Basiq360 is your partner in turning these obstacles into stepping stones, fostering a culture of growth and efficiency in your business operations.

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Complexity in Order Management

  • Challenge

    Wire and cable companies often struggle with managing primary and secondary orders, particularly due to the surge in demand and the transition towards Industry 4.0. Challenges include:

    • Difficulty in tracking and executing orders on time, leading to delays and potential losses
    • Difficulty coordinating with various distributors and dealers, potentially causing miscommunication and confusion
    • The need for an automated system to streamline order management processes, reduce human error, and improve efficiency

  • Basiq360 Solution

    • Basiq360’s Order Management system provides an all-in-one platform to automate order processes
    • Supports both primary and secondary orders with approval and execution facilitated by distributors using platforms like WhatsApp
    • Ensures seamless communication and timely order completion

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Complex Dealer Relationships

  • Challenge

    Wire and cable companies often grapples with maintaining transparency in their complex network of channel partnerships. Balancing primary and secondary order pipelines and managing a vast customer network can be challenging.

    • It can be difficult to maintain transparency in channel partnerships, especially when managing primary and secondary order pipelines
    • This is due to the complexity of the distribution network, which can include multiple levels of dealers, distributors, and retailers
    • Managing customer relationships, including distributors, direct dealers, retailers, and other sales influencers, can be challenging due to the need to keep track of various metrics and KPIs related to business objectives

  • Basiq360 Solution

    Basiq360’s Dealer Management System offers 360° transparency into channel partnerships, improving primary and secondary order pipelines.

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Inefficient Inventory Management

  • Challenge

    Increasing variety and volume of product demand have made managing inventory more complex. Key issues include:

    • Overstocking, leading to increased storage costs, potential product wastage, and tied-up capital
    • Understocking, resulting in inability to meet demand, lost sales, and damaged customer relationships
    • The need for an automated system to manage inventory effectively, optimize warehouse space, and reduce costs

  • Basiq360 Solution

    • Basiq360’s Inventory & Dispatch tool employs QR-based automation to manage inventory inside and outside the warehouse effectively
    • Supports warehouse-to-warehouse and warehouse-to-customer transfers
    • QR-Mapped Dispatch allows dispatch against the invoice with QR-code mapping, facilitating efficient dispatch processes

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Ineffective Sales Force Automation

  • Challenge

    With a growing market size and an increasing number of sales channels, managing a sales force and automating sales processes are major challenges. These include:

    • Miscommunication within the sales force leading to missed opportunities
    • Lack of productivity due to inefficient management and tracking of sales activities
    • The need for a comprehensive sales force automation tool that can offer insights to improve sales strategies and boost revenues

  • Basiq360 Solution

    • Basiq360’s Sales Force Automation tool automates sales activities to close more deals faster and boost revenues
    • Basiq360’s Powerful Dashboards offer popular KPIs and metrics reflecting the progress on business objectives

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Loyalty & Rewards Challenges

  • Challenge

    Wire & cable companies often find it difficult to effectively manage and distribute rewards to their sales influencers, such as dealers, distributors, and retailers. Key challenges include:

    • Ensuring fair and effective distribution of rewards, which can be complex and time-consuming
    • The need for a loyalty and rewards management system to motivate sales influencers and drive sales
    • Reducing loyalty & rewards fraud is daunting while using the legacy, voucher-based incentive system

  • Basiq360 Solution

    • Basiq360’s Loyalty & Rewards encourages dealers, distributors, retailers, and other sales influencers to sell more products with a QR-based loyalty and rewards management system
    • Quick and effortless setup of QR-based rewards programs and point redemptions for channel partners
    • Eliminates fraud with its 100% digitized, monitored, and automated loyalty & rewards system

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Inefficient Dispatch and Delivery

  • Challenge

    Wire and cable companies often face problems with managing dispatch and delivery processes, which can lead to customer dissatisfaction. Challenges include:

    • Difficulty in tracking dispatched orders leading to confusion and delays
    • Problems in managing sales returns
    • The need for an automated dispatch system to ensure accuracy and efficiency in delivery processes

  • Basiq360 Solution

    • Basiq360’s QR-Mapped Dispatch feature assists in efficient dispatch against the invoice with QR-code mapping
    • Gate pass generation, sales returns, and label reprinting in case of price changes or transportation issues are all handled swiftly and effectively
    • This streamlining of processes reduces the risk of errors and increases the speed and efficiency of your dispatch and delivery operations

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Expense Management

  • Challenge

    In any wire and cable company, managing and tracking expenses can be a complex process. From approving expense requests to planning events, companies need a robust and efficient system to handle these tasks.

    • Managing financial approvals for expense requests from salespeople can be a complex task
    • This complexity arises from the need to evaluate the validity and necessity of expenses, track them for accounting purposes, and ensure timely reimbursements
    • Event planning and management can be a challenge due to the need to coordinate with various stakeholders, manage logistics, and keep track of associated costs

  • Basiq360 Solution

    • Basiq360 offers an Expense Management tool for financial approvals for expense requests from salespeople
    • It also facilitates the organization and management of events with approval from managers

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